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Marketing Executive

Mason Technology is a wholly owned Irish company established in 1780, the principal activities are the distribution and supply of laboratory and analytical instruments.

  The Role

Mason Technology is seeking to recruit a Marketing Executive on a full-time permanent contract. This role will involve working as part of the wider sales and marketing team reporting to the strategic marketing manager.

The successful candidate must have a passion for digital marketing and possess excellent reporting and analytical skills. Must have exceptional attention to detail with the ability to effectively organise, manage and prioritise their workload in a fast-moving environment.

Key Duties and Responsibilities

  • Implement a digital marketing strategy to support sales, lead acquisition and brand awareness objectives across the business to include SEO, PPC, social media and email marketing.
  • Manage and measure integrated marketing campaigns to include search, email, social media, PPC and SEO. Report on results using Google Analytics and other relevant platforms.
  • Social media content planning, scheduling, and posting across multiple social channels.
  • Work collaboratively with the wider sales and marketing team, and suppliers to create, edit, and share compelling content that will drive digital engagement and improve online conversion
  • Conduct keyword and SEO research to understand customers’ needs and optimise the website accordingly
  • Provide monthly and quarterly reports, analysis, and interpretation of data on key metrics around our digital marketing activities

What’s Important to Us

  • Passion for digital marketing
  • Excellent attention to detail
  • Excellent interpersonal skills, verbal, and written communication
  • Analytical mind to analyse data and metrics and translate insights into actionable strategies
  • Customer focused
  • Strong organisational skills and the ability to multi-task
  • Highly motivated, confident, resilient, and positive attitude

Qualifications, Knowledge and Skills Required

  • Marketing, Digital Marketing Degree or equivalent.
  • Consideration will be given to applications with proven experience working in a digital marketing environment 3 years plus.
  • 2 to 3 years’ experience working in a similar role
  • Experience of Adobe Publisher packages such as InDesign and Photoshop
  • Website maintenance with experience in WordPress an advantage
  • Strong understanding of Google Analytics
  • Experience of setting up and running digital media advertising campaigns e.g., Google AdWords, LinkedIn advertising
  • Understanding of SEO

 What We Offer

  • Attractive base salary
  • Company Pension
  • Healthcare
  • Work from home opportunities/ Flexible working arrangements
  • Study Support
  • Head Office Parking
  • Social club and social events
  • Travel ticket/bike to work
  • Death in service
  • Income protection

More about Mason Technology

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