It is a new and better way to grow and manipulate cells in vitro. It goes beyond the needs of people, to meet the needs of cells. You might say Cytocentric is a philosophy, and in some ways it is. It certainly includes an unusually hefty reverence for cells. But in reality, our new approach to cell culture and processing is based on a lot of hard science, much of which is brand new and currently unfolding in hundreds of labs around the world.