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DeNovix CellDrop becomes first ACT® Label Certified Automated Cell Counter

Mason Technology is delighted to announce that the DeNovix CellDrop Automated Cell Counter has achieved ACT® Label certification from My Green Lab®, making it the first automated cell counter accredited by the programme.

Commenting on the certification, Mason Technology Sales Manager Patrick Healy said, “within the Irish market we are seeing a growing demand for sustainable practices in laboratories and this accreditation for the DeNovix Automated Cell Counter will be warmly welcomed by our customer base.”

The ACT Environmental Impact Factor Label provides third-party verification for the environmental impact of laboratory products. The label is designed to help scientists make more sustainable purchasing decisions, scoring categories such as manufacturing, energy and water use, packaging, product content, and more.

Both CellDrop models (CellDrop BF and FL) received ACT Labels for the three geographical regions represented by the program: United States, Europe, and the United Kingdom. A full breakdown of the scores is available at denovix.com/act-labels.

The ACT Label recognizes CellDrop’s innovative approach to cell counting, which removes a source of common plastic waste from laboratories. The instrument’s patented DirectPipette technology allows users to load samples directly into a permanent chamber, thereby eliminating the need for plastic cell counting slides. This unique feature was identified during the formal review process and appears in the “Innovation” section of the label.

The CellDrop also scored favourably for its low energy consumption, sustainable packaging and expected 10+ year lifetime.

“There’s been a real increase in the importance of sustainability when it comes to purchasing laboratory equipment,” DeNovix Market Development Manager Andrew Jones said. “The ACT Label program is a great guide for helping scientists make better decisions, and we’re thrilled that CellDrop is a part of it. The label reflects the good work CellDrop has been doing to reduce single use plastics, as well as the actions DeNovix has made to improve our sustainable practices.”

“We congratulate DeNovix on their first ACT. labels for CellDrop,” said Raj Patey, Business Development Director, ACT, My Green Lab. “This innovative technology proves that there can be alternative approaches in the laboratory that make a real impact in reducing environmental impact. In this case, the complete removal of disposable plastic slides from the application together with the approaches to efficiency and sustainability in manufacturing and materials align with the core values of the ACT. Label program. We look forward to more positive collaboration with DeNovix.”


About DeNovix CellDrop Cell Counters


The CellDrop Automated Cell Counter is a dual fluorescence and brightfield instrument that features DirectPipette™ technology. This unique sample loading method eliminates the need for disposable slides, therefore reducing the plastic waste and ongoing costs associated with routine cell counting.

Systems include a high-definition 7-inch touchscreen for live preview and instant review of results. Pre-installed EasyApps™ software includes applications for AO/PI, Brightfield, Trypan Blue, GFP and user-customized methods. The software delivers rapid cell counts, viability reports and transfection efficiency assays. All instruments feature Wi-Fi, USB and Ethernet connectivity, allowing users to easily export data via email, network drives, network printers or USB drives. CellDrop Automated Cell Counters are available in dual fluorescence and brightfield or brightfield-only models.

For further information: 

Conor Sweeney is a Technical Sales Consultant in our General laboratory and Life Science division with specialist knowledge on the DeNovix product range. Get in touch with Conor today if you would like further information.

Conor Sweeney - Sales Technical Consultant for General Laboratory equipmeny - Mason Technology IrelandConor Sweeney
Technical Sales Consultant for General Laboratory & Life Science

E:      csweeney@masontec.ie

M:     +353 87 825 3615

DD:  +353 1 415 4418

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